What is CRP®?

Our constant quest to be an innovative leader in the business and to seek a successful means to increase client profits has culminated in our “Client Reinvestment Program®” or “CRP® ,” a business method which produces immediate new sales from our client’s advertising, printing, and promotional purchases. Through CRP, our clients will enjoy increased sales without incurring additional costs. The concept is straightforward.

Under CRP, IGT will contract with a client to purchase, in cash, and at face value, a percentage of its products and/or services. The percentage shall be based upon the amount and type of advertising, printing and promotional item purchases the client makes through IGT. Depending on the media mix, these purchases will equal up to 40% of all media dollars spent by an IGT client. CRP builds upon existing generic demand rather than tapping into a client’s specific customer base which advertising dollars have already and separately targeted. For example, IGT will purchase, in cash and at retail value, up to $200,000 worth of client products and/or services if the client purchases $500,000 in media through IGT. IGT will, in turn, remarket the products and/or services in order to make back its cost and profit, but will do so only based on a mutual agreement between IGT and the client to avoid interference with a client’s existing customer base or sales strategy. We generally remarket the products, services or gift cards to our base of auto dealers, real estate developers, sales organizations, manufacturers, retailers, charge cardholders and even media partners to be used in on-air promotions.

The following are some examples of our remarketing successes

  • “Purchase a new condominium during the month of March and enter to win a new living room set.”
  • “All salespeople doubling their sales goal for the month of May win a 5 night stay at an Orlando Hotel.”
  • “Test drive a BMW and receive a complimentary $25 gift certificate to X restaurant.”
  • “Sign up for a 26 week newspaper subscription and receive a $50 gift card.”
  • “For the month of June, a radio station will give away a $100 gift certificate to the first caller each hour every day this week.”


These demonstrate immediate and measurable results from your advertising expenditure – increased sales and added value through higher product exposure. We add value by increasing the visibility of a client’s products and/or services in packaged promotions. This methodology positively impacts direct sales while the actual media dollars spent work on a client’s branding and market positioning – it’s a win-win situation.

With over 100 clients and a wide array of products, IGT knows how to create and implement programs that meet the individual needs of each client. Our portfolio of prestigious current and past clients include: Norwegian Cruise Lines, Home Depot, SuperClubs, The Miami Herald, Hear USA, Pollo Tropical and Lalique.