Case Study: Pollo Tropical

A Quick Service Restaurant with over 90 locations.

Facing a multi-year decline in sales and transactions. As part of an agency selection process, IGT provided Pollo a  strategy that was a 180° change from their existing approach.

How

Despite client’s limited budget, IGT executed an aggressive, flighted campaign that spanned the entire year and incorporated spot TV, Outdoor combined with Direct mail, and print components. 

Under CRP, IGT has purchased gift cards for use at over 100 Pollo Tropical restaurants.

Re-marketing promotions include using gift cards as fundraising for the Boy Scouts and radio on air giveaways.