The CRP® Advantage
The transaction is simple and direct. Our clients and their advertising agencies provide us with either a complete media plan or a history of their media investment and target audiences so that we can fashion the optimal plan for their business. We purchase the media space, printing, and/or promotional items at the client’s direct cost or the agency negotiated cost. Based on the media mix, we evaluate if we are able to implement the CRP for a client. Given that we can perform under the CRP, we establish the percentage of the media investment that we purchase back in the form of a clients products and/or services. The percentage of our CRP ‘buy-back’ purchases is usually between 10-40% of the client’s media investment. As stated, the amount of product we will purchase depends on the client’s media mix.
IGT believes in its clients’ product and in getting immediate ascertainable results for their advertising investment by helping them meet and exceed their sales goals.
IGT is a one-stop shop for marketing related products. We dramatically reduce client workloads as they only deal with one company when placing media orders, print jobs or planning their promotions. IGT becomes an extension of you’re the client’s purchasing team to conserve resources.
Our immediate response consumer advertising programs speak for themselves: In 2007 IGT purchased over $20,000,000 of products and services from our clients.