Case Studies
restaurant chain
IGT worked alongside the agency of a public company that operates approximately 1000 units as Owner/Operator of two brands and is a major franchisor of one of the world’s largest quick service restaurant chains. IGT and agency successfully completed numerous broadcast and out-of-home/point of purchase media buys and production jobs. Under our CRP program, we secured over $300,000 worth of gift cards from this client, which generated over 30,000 customer visits. These gift cards have been remarketed by IGT, at our expense, with an eye on bringing new customers into our client’s stores. Our remarketing programs have included radio station giveaways, a major newspaper subscriber promotion, and charity fundraising events for the Boy Scouts of America.
professional sports team
One of America’s most celebrated sports teams recently tested our CRP program with a modest radio buy that its agency had prepared. We executed the buy exactly as presented by the client’s agency and reinvested in the purchase of numerous tickets for a specific game. We then remarketed these tickets to another client in the retail industry who then utilized them in an in store giveaway. The client purchasing the tickets supported the ticket giveaway with a small media schedule of their own that promoted both the sports team and the retailer giveaway.
luxury goods manufacturer/retailer
One of France’s most recognizable luxury goods manufacturers, having both wholesale distribution and their own retail locations throughout the world, engaged IGT Media Holdings to execute a print media schedule that had been planned by its internal marketing department. IGT executed the media plan under the CRP program and purchased gift certificates for the company’s U.S. retail locations. Gift certificates were ultimately remarketed through major charity fundraisers with IGT providing donations in the clients name to various participating charities.
retailer
A publicly held retailer with over 200 U.S. stores has been purchasing its broadcast media buys, as well as various POP materials through IGT. IGT reinvested approximately 35% of client expenditures into their business through cash purchases of the retailer’s products and services. IGT has remarked its CRP purchases in many ways including via IGT’s relationship with Primecard (www.primecard.com), one of the nation’s leading consumer benefits programs.
radio station operator
One of the nation’s largest radio station operators purchased their promotional materials under our CRP program. Items include bumper stickers, banners, giveaway items, promotional vehicle wraps, t-shirts and baseball caps. IGT delivered all items according to client’s exact specifications and pricing, and under the Client Reinvestment Program purchased airtime on client’s stations. IGT remarketed purchased airtime to its clients resulting in the radio station receiving orders from several new clients.